ANDREW SIMON

CREATOR, INFO DESIGNER

Dangerously creative; considerately cogitative. Creator of experiences and understanding - wielding design to form chaos into harmony; to form data into information, to inform knowledge.

© Andrew Simon. All rights reserved.

About

Andrew Simon is a dangerously creative, artistic individual with a keen eye for detail. A content creator of 10 years, his passion for creating and producing online media brought him to study Information Design at Mount Royal University to better understand the function, understanding and intricacies of the developing content in new media.

His passion and study of esports, gaming and new media curation over the last decade lends an objective understanding of web content, analytics, audience retention and viewer loyalty.

Andrew practices a myriad of approaches within Information Design and Content Creation: Information Architecture, User Experience, Graphic Design, Typography, Ethnography, Content Curation, Memetic Understanding, Post Production and New Media Broadcasting. Each approach fits into a relative design process to conceptualize, consider, construct and complete.

(mis)information
in action

a modern educational space

alberta esports association portfolio

chip kidd study booklet

intercultural
communications

cps: it's okay not to be okay, reach out

mru health & wellness style guide

viable: sustainable development

reimagining
the kerby centre

ram cross: creating community

yyc: appealing a tax assessment

stylistic postcard design

gobrinz: adventures in new media

super smashing covid 2020

@zekehere for REDBULL GOML 2020

canada cup
2019

salt mines online 2020

youthlink digital communications

salt flats
2020

acac collegiate smash 2020

park show
2017

salt mines online

h.

herbist

azura's stars

personal branding

anthos

limit break

viable

hemp roots cafe

hemp roots

powershark

bowtown

(mis)information

an infographic for our time

An Infographic featuring a system map which demonstrates the current flow of modern information correlating with the rise of news and media alternatives, primarily in that of social media. Now, more than ever, societies are dealing with a rampant acceleration of information with the coming of social media - straining individuals and their ability to understand, disseminate and consider information and misinformation guised as being factual.

Data and research would suggest the flow of information and how people perform activism is consistently looping - with education, empathy and understanding being the only possible reform to shift of close ideological divides.

intercultural communications

an origin story

A timeline regarding the development of Intercultural Communication as a discipline. Research and data collection emphasizes the surrounding studies regarding modern paradigmatic understanding and experiences to build out a coherent, hierarchically understood timeline and convergence of elements within the field of intercultural communications.

This timeline grows today into the present day as the field of Intercultural Communications broadens and emboldens.

reimagining the kerby centre

go outside and play! (It's good for you!)

An Infographic of a suggested design for the new Kerby Centre facility in Calgary, Alberta. Data suggested that seniors who had freedom and space to be outdoors or among nature have a higher level of happiness and wellbeing. The design explored impact features and resistances that seeked to explain what features within a space increased the average time spent outdoors.

Canadian specific features were explored such as that of “inviting the outdoors” indoors via smaller indoor park area and plenty of windows for the colder seasons.

a modern educational space

reimagining the MRU communications lounge

An abstract redesign and reconstruction of the current Communications study, learning and leisure space available at Mount Royal University. The design suggests a tear down of the traditionally separated first floor - broadcasting space - and the second floor, general communications space, to create a contemporary communication student space centred around an indoor park space, a cafe space, specialized print and design spaces, and lofted study spaces on the second floor overhang.

The tear down of the traditional wall for a glass wall would further emphasize the living nature; the inviting of natural light into the educational environment.

cps: it’s okay to not be okay, reach out

calgary correctional peer support awareness

Peer support posters and accessible peer support resources for Calgary Correctional Facility Officers. A specialized CCF Peer Support binder was passed off as a resource - being mildly outdated and inaccessible. This peer support resource was entirely overhauled, updated and redesigned to be more visually engaging and readable. Posters were designed to reflect the outreach of the overhauled resource: “It’s okay to not be okay. Reach out.”

This would seek to encourage those silent about their deteriorating mental wellbeing or encouraging those feeling vulnerable to ask for help within the workplace.

ram cross: creating community

connecting to the intended gaming audience

A temporary community management, social media management and development position. Ram Cross was an esports bar looking to better connect with its intended audience: gamers. A small logo upgrade and branding assets were developed alongside a social media content calendar in attracting an audience online and through the use of new media.

Content curation and event development sought to excitedly bring in a community interested in video games, esports and entertainment. Various feedback would be used to continue developing the brand identity in understanding and catering to audiences both new and old.

alberta esports association portfolio

creating the vision

Portfolio development used alongside proposals. Acts as a visual representation of brand cohesiveness fitting the style guide for the association. Communicates the objectives, vision and effort of the collective as a non-profit body looking to represent esports in Alberta, Canada. Uses original imagery and content captured throughout Alberta Esports Association events and efforts.

Uses original imagery and content captured throughout Alberta Esports Association events and efforts.

esportsalberta.ca

mru health & wellness style guide

ensuring consistency across formal documents

A developed style guide for Mount Royal University Mental Health and Wellness Services. Style guide considers design conventions, writing conventions, number conventions, purpose and identification in creating unity across all Wellness Service documents. A formally designed document that contains all appropriate information with each label properly placed within its appropriate label and part.

The style guide itself demonstrates a considered use of hierarchy and composition within its proposed structure and design conventions.

yyc: appealing a tax assessment

omitting uselessness within the process

A developed document used to better communicate the process of appealing a tax assessment - including a visualized flowchart of said process. Information is provided directly from the City of Calgary website, for citizens of the city. The development of this document considers information architecture elements: layout, properly structured information blocks, hierarchy and gestalt principles.

Provided information synergized and formed into engaging, understandable, readable blocks of information to fit the form of 3 pages – 2 pages including a flowchart. Usability takes precedence in developing instruction throughout the process. Formality was absolute in developing this document to assure alignment and consistency with the professional brand standards of the City of Calgary.

chip kidd study booklet

inside the design mind of another

Study, consideration and recreation of the aesthetic or stylistic design choices of Chip Kidd into a double sided spread. Research and content is developed to discuss the journey of Kidd and his development as a creative. Spreads are developed with consideration to the comic book series “The Watchmen” as it is one of Kidd’s notable pieces of work in developing the cover of the comic.

Timeline content depicts the journey of his designed cover work and addresses notable moments within his design career.

viable: sustainable development

exploring goals for a brighter tomorrow

Viable - a magazine dedicated to discussing The 17 Goals in Sustainable Development proposed by the United Nations. Branding developed to reflect the nature of sustainable development - typographic styling surrounding a heart shaped recycle logo. Research of each topic constructs the technical writing pieces and articles throughout the magazine in creating an engaging and educative reading experience.

The magazine also features an exclusive interview discussing the UN Goal of addressing climate change with a local subject matter expert. Magazine design asserts hierarchical and considered principal in the development of content with a modern aesthetic.

stylistic postcard design

exploration of design aesthetics

A demonstration of understanding design function and the ability to be stylistically fluid or agile. Three postcard designs defined by their assigned style: Objective Clarity in an International Typographic Style, Visual Ingenuity in American modern design and Boundless Energy in post-modern design.

The intent of the project was also to experiment with set text - tinkering with connotation and denotation in layout; to communicate a clear, legible idea or to evoke emotion and disregard legibility through a heavier emphasis on visuals.

gobrinz: adventures in new media

a decade long exploration of internet content

An adventure in new media. The online persona of Andrew since 2011. Gobrinz was once the host of Nerd Gamer News, a gaming news show exclusively on YouTube. Nerd Gamer News was a partner of The Game Station (now Polaris). The show was discontinued in 2015 when Gobrinz decided to focus on more niche gaming content, in partnership with The Gaming Network at the time. In 2017, he decided to transition experiment in livestreamed content gaming content.

Today, he streams select games throughout the week as an independent influencer. He continues to upload livestream highlights, reviews and specials on YouTube.

Active projects seen on gobrinz.com.

canada cup 2019

broadcasting one of canada’s top esport event

A broadcasting opportunity for one of Canada’s biggest esports events. The Canada Cup Gaming team required additional live streaming resources to run a smooth broadcast over the weekend. Assets were delivered and constructed to be used for the secondary broadcast of Canada Cup 2019.

Equipment and expertise were provided through the entirety of the tournament - adapting quickly to change when technical errors arise; acting agile within a strict broadcast schedule.

watch here https://youtu.be/yv7Z70pwpCU

salt flats 2020

broadcasting calgary’s top esport event

Asset development and a broadcasting opportunity for one of Calgary’s largest esports events. Broadcast and stream assets were developed for livestreaming the tournament over the weekend.

Equipment and expertise were provided through the entirety of the tournament for a myriad of gaming consoles, specific brackets and necessary setups for tournament games - including a room wide game of rock paper scissors.

watch here https://www.twitch.tv/videos/555284125

super smashing covid 2020

local esports for a good cause

Broadcast and production for Memory Express’ first online esports fundraiser in collaboration with the Alberta Esports Association. Developed content assets and produced highlight reel - followed by tournament archival via Alberta Esports Association social media.

Provided continued expertise and advisory throughout the event: coordination, equipment and online troubleshooting.

watch here https://youtu.be/u63Rz_scv8A

salt mines 2020

calgary's top esports event: online

Taking Calgary’s premiere esports event online - the Salt Flats experience continues online. Salt Mines brand was created in defining the “transformative” space that has become online local events. Broadcast and stream assets developed to be used for livestreaming the tournament over the weekend. Provided continued expertise and advisory throughout the event: coordination, equipment and online troubleshooting.

Panels were coordinated to fit a timely schedule: 3D printing, Rivals of Aether character creation, retro game speedruns and - as tradition - an event wide rock, paper, scissors tournament along with a myriad of other games or panels. Event stream was edited, produced and archived to Alberta Esports Association social media platforms with accompanying content ie. thumbnails.

watch here https://youtu.be/2r5hE_Qr52k

watch the event trailer here https://youtu.be/CzdFTw9WiVI

acac collegiate smash 2020

paving the way for canadian collegiate esports

Overlays and assets developed for the new Alberta Collegiate Athletic Conference and Alberta Esports Association partnership. This partnership set the stage for esports in Alberta post-secondary institutions - specifically online due to COVID-19. The kick-off would consist of a Super Smash Bros event where students per college would signup, confirm their placement and compete in an online bracket. Assets were repurposed for AESA wide events to be used for varying online content. Event was edited, produced and archived to Alberta Esports Association social media platforms.

watch here https://youtu.be/RLNcqHnVgUw

official acac post

@zekehere for redbull goml 2020

content curation for smashs' finest

Social media management and content curation for @ZekeHere, a professional Super Smash Bros coach, on behalf of Red Bull Canada during Get On My Line 2020 - a Super Smash Bros tournament taken online, more commonly known as Get On My Level. Clipped, produced and posted varying clips of ZekeHere’s expertise reviewing event replays and notable moments to Twitter. Other content was also posted in an effort to achieve virality in specific occurrences aimed at the intended audience. The event spanned over the weekend of July 17th, 2020.

click here for more - twitter

park show 2017

a timeless fashion experience

A production of PARKshow 2017, highlighting the experience of the show in montage form. Production focused on a myriad of elements: showgoers socializing, models walking the runway and vendors showcasing their products.

Various shots, post-production techniques and aesthetic choices were made in creating an exciting, artistic videographic experience - capturing the essence of creative ability manifested during the show.

watch here https://youtu.be/yEwVFnua4IM

salt mines online

Salt Mines Online was designed as a transformative piece from the Salt Flats 2020 logo - a three-piece “salt” granule. Client request was to make it “as if it was ‘breaking’ using the pickaxe imagery of past events” with a larger “emphasis on the O of online - as if it were a classic MMORPG with generic ‘online game’ elements”.

Fulfilment of these specific guidelines was produced to create the Salt Mines 2020 logo: an energetic logo loaded with features seen in early 2000s gaming branding with a modern look. Color used was the blue of the past Salt Flats event contrasted by the orange and red “sparking” of the pickaxe.

watch the event trailer here https://youtu.be/CzdFTw9WiVI

personal branding

Two logos developed as a representation of self in the professional space. Andrew Simon - the design professional invested in forming data into information. Gobrinz - a long time gaming content creator deeply invested in the gaming and esports space. Each logo is intended for a specific audience dependent on interaction and intent of discussion. Here, there exists a split of persona - designer by day, gaming creator by night. The tonality differs depending on the discussion and sometimes where the line blurs.

The personal logo of Andrew Simon is intended to communicate a design mantra which encapsulates the designers aesthetic preferences: minimalistic, monochromatics, principle, the enablement of contemporary thinking. The logo of Gobrinz communicates a charismatic and energetic esports and gaming persona. Both being memorable representations of the person who would define himself with such iconography.

hemp roots cafe

Rethinking the original Hemp Roots logo into a new brand - a coffee shop headshop hybrid. The Hemp Roots Cafe brand is a reiteration of the original Hemp Roots brand with few variances to build upon the equity of the brand as per request. The intent was to marry the Hemp Roots look with a “good ol’ coffee” aesthetic - since nothing can beat the timeless classic that is coffee.

h.

A branding project for h., a health and wellness brand. The modern minimalist style is highlighted in defining their preferred aesthetic, stating that the “h.” in cursive lowercase as an absolute. Earthy design compositions were constructed to accompany the minimal logo design and sleek, clean typeface by request.

Anthos

Branding concept for an infused candy product. Developed concept featured a leaf of sorts with a prairie rose as requested in varying styles. Identity of the brand was to reflect the Canadian roots of said candy brand.

hemp roots

A brand revitalization project. Hemp Roots’ brand was feeling old, or dated, at the time and requested that the logo be made “like new” but still retained the same identity. Through some preliminary research and understanding, the logo was developed into something more modern; more “of this decade”.

visit https://hemproots.ca/

herbist

A new tea brand focusing on organic, unique, fairly sourced tea. To be a herbist is to be one “skilled in herbs; a herbalist” as the brand highlights a level of expertise and mastery in understanding the herbal attributes and compositions of teas.

limit break

A branding project for Limit Break TV, a premier stream team featuring Final Fantasy content on the gaming platform Twitch.tv. Multiple iterations of the logo were developed with specific requirements: sword imagery, necessary text, Final Fantasy themed visuals, some form of explosion. The necessary research required in developing this brand was to fully engage and understand the Final Fantasy franchise to grasp the culture surrounding it; to manifest everything that is Final Fantasy into a brand logo.

pwrshark

A developed brand for streamer, DJ and gaming enthusiast Power Shark - abbreviated down to PWRSHARK. Upon producing iterations, client expressed an intense liking to that of the San Jose Sharks. The objective: create something unique to the client that is alike to the San Jose Sharks without recreating literally the branding for The Sharks. Illustration of a gold gradient shark was produced as a complete product. Final product included social media assets, branding package and varying sizes and file types to be used during live broadcast.

azura's stars

Branding concept developed as an Elder Scrolls Esports team in reference to the ingame god by the same name - Azura. Use of the Azura’s Star logo, the crescent moon and star, were iterated upon with varying elements.

viable

Magazine branding concept developed as a representation of magazine content. Viable regards the United Nations Sustainable Development Goals - suggesting a “viability” in worldly coexistence. Viable utilizes a cursive typeface to weave a heart shaped recycle sign into the logo as a highlighting of sustainability.

bowtown

A rebrand of a specific area within Calgary, AB, Canada. Bowness is a thriving town culture within North West Calgary: dotted with diners and local business down its town main street. A heavy bike culture influenced the once-town that was eventually absorbed by Calgary. Through ethnographic research and understanding the culture of the area, Bowtown was created: a brand reflecting the 50s and 60s bike and diner culture that the Bowness community prides itself on both in the past and today.